Schemas that outlive feature launches
Why verb-object event names and a shared dictionary beat friendly labels that rot after the third release.
techcloudautomation
Application analytics that change what ships next.
From our studio in Guro-gu we help Korean product teams rebuild event schemas, read activation honestly, and install reporting rituals that survive Monday mornings.
Lead engagement
Event schema rebuild
Fragile tracking names collapse after a few launches. We replace them with a shared dictionary, migration notes, and a dual-write plan your engineers can ship without losing history.
Typical duration 2 weeks. Informational pricing From ₩2,600,000.
Also available
Related engagements
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Activation funnel clinic
A focused diagnosis of where new users stall — with ranked fixes your team can schedule this sprint.
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Retention reading session
Interpret cohort curves without panic — lock definitions, spot seasonality, and name the next product moves.
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Decision report rhythm
Install a lean weekly and monthly reporting habit so insights arrive when roadmap choices are made.
Evidence
After the walkthrough
“The schema rebuild stopped arguments between engineering and growth. We finally share one dictionary and activation means the same thing in every meeting.”
“The funnel clinic found a tracking break we had been treating as UX failure. Two weeks later the real drop-offs were obvious.”
“Our Monday pack went from thirty tiles to five decisions. People actually open it now.”
Field notes
Recent writing
Activation vs broken tracking
A quiet instrumentation break looks identical to churn on a funnel chart. Here is how we separate the two in Seoul product teams.
Monday reports people actually open
If nobody reads last week’s pack, five new events will not help. Build the ritual before the instrumentation backlog.