Schemas that outlive feature launches
Why verb-object event names and a shared dictionary beat friendly labels that rot after the third release.
Field notes
Writing from the studio
Notes for product and growth teams who use application analytics to change what ships — not to decorate another dashboard wall.
Activation vs broken tracking
A quiet instrumentation break looks identical to churn on a funnel chart. Here is how we separate the two in Seoul product teams.
Monday reports people actually open
If nobody reads last week’s pack, five new events will not help. Build the ritual before the instrumentation backlog.
Reading cohort dips in Korea
Holiday usage, campaign cohorts, and definition drift often look like product failure until you compare like with like.