How we move from question to handover

Each playbook is a repeatable path for application analytics work โ€” scoped around a decision, not a wall of charts. Use it to brief your team before you write.

Team collaborating on analytics work
PB-01

Discovery note

You describe the product, current tools, and the decision analytics should support. We reply with a proposed playbook, timeline, and informational price โ€” no checkout on this site.

PB-02

Access & inventory

Read-only access to analytics and, where useful, schema docs or tracking samples. The inventory becomes the shared map of what exists today.

PB-03

Clinic or rebuild

Depending on the engagement we rebuild the event dictionary, diagnose activation, read retention cohorts, or design the reporting rhythm with named owners.

PB-04

Artefacts & walkthrough

You receive the agreed deliverables plus a live walkthrough so product and engineering can pressure-test the recommendations.

PB-05

Clarification window

A short post-delivery window for questions. Implementation stays with your engineers unless pairing was scoped upfront.